By David Lee Cummings, Top Dog Marketing Group

Cincinnati & Columbus, OH – Marketing online can be a frustrating experience for an affiliate or network marketer. You can work like mad making countless social networking connections, tweeting your tail off, and blogging till your fingers bleed. The problem is, if you’re using the website and page content your affiliate program provided you with, then you’re likely going to struggle.

Here’s a little secret your affiliate program provider probably didn’t tell you: Google, and other search engines, will usually only rank the pages of the first affiliate website it indexes—likely the original affiliate website run by the merchant itself. Google will regard all subsequent affiliate websites as containing duplicate content and therefore will leave them out of its search results or push them very far down in the results. I’ve even heard that all the subsequent affiliate websites may boost the rankings of the initial affiliate website, but I haven’t confirmed this claim.

Keep on Blogging, Tweeting, Posting…

When you blog, tweet, and post comments with active hyperlinks to your affiliate website, you are doing the right thing. Each link provides a doorway to your site, and if you’re really persuasive and productive, you can push and pull a lot of targeted, qualified people to your affiliate website.

So, I would suggest keep blogging. Blogs are a powerful way to develop a loyal following of many people and to get your message into Google, which loves frequently updated blog content, especially from WordPress blogs hosted with your own hosting provider. Also keep tweeting and posting comments, guest book entries, and so on.

On their own, however, these efforts have a limit on what they can accomplish. You can add only so many posts, comments, profiles, whatever, in a day, week, month, or year. Even if the number of things you can post in a year adds up to an astounding amount, it’s still finite.

There is at least one other thing you should do to scale up the traffic you can drive to your affiliate program…

…Update Your Affiliate Site’s Content

To give your affiliate site a major boost in its traffic flow potential, you should revise the written content on it. That way, Google will see it as containing unique content and will allow it to achieve high rankings in its search results. As well, if you do thorough keyword research and analysis, you’ll know the most effective keywords to use in the site before you rewrite it.

By enabling Google to rank your affiliate website, a few good things will happen:

• Your site will possess the foundation to rank well in searches for your affiliate product
• Your site will possess the foundation to rank well in searches for relevant terms, especially if you conduct good keyword research and analysis and implement the keywords strategically in the site
• All of the backlinks you create to your affiliate site in your blog and elsewhere will enhance its search rankings (not all backlinks are created equal, though, but that’s a discussion for another day)

When you rewrite your web page content, aim for a difference of at least 35 percent from the original content. It is estimated that Google will regard any web page 30 percent or less different from another page as duplicate content, so it’s good to be conservative and aim for 35 percent. To check the similarity of your pages, use a tool such as this one, http://www.duplicatecontent.net/, and pay attention to the “text similarity” results.

Even More Affiliate Website Marketing Tips

In addition to making the site content unique, there are other things you can do to enhance its search engine rankings and lead to more conversions:

• Write compelling content with a clear unique selling proposition (USP) and benefits
• Host your blog and affiliate website under the same domain name
• Implement other effective SEO strategies, including the right backlinking techniques
• And more…

As well, if you really want to drive traffic to your affiliate website, add hundreds or thousands of related-but-unique web pages to the site. If you target each web page to a unique keyword phrase, then you’ll amp up the number of unique pages than can achieve top Google rankings and, hence, the number of people who will be exposed to your offer. We have a system for creating up to a million unique-content web pages in under a month. It’s called our TOP DOG Technology. For more information about it, please read our TOP DOG Technology White Pager.

Last but not least, consider the quality of your offer. If the product, service, or program you are selling inherently provides little value to anyone, or if the merchant fails to deliver on their end, then it won’t matter how much web traffic you drive to your website. Conversions simply won’t happen in the volume you need them to. So make sure that what you’re putting so much of your precious time and effort into selling is worth it. So many smart and industrious people languish because they simply choose the wrong opportunity at the start.

If you need further advice or assistance, please feel free to contact us. We’ll be happy to help your affiliate marketing program deliver all you expected from it and give you the tremendous success you desire!